Common Terms and Phrases in the Digital Marketing World
There are so many digital marketing terms in use out there. These have been around for a while, you cannot risk embarrassment asking what they mean. Here are some that you need to be aware of.
You shall see a lot of SEO (search engine optimization). It covers all efforts to get your site to rank highly in relevant search results. All other terms are related to SEO.
Keywords talks about the specific words people type in the search boxes. You need your content to have more of those words people use to do their search.
Niche refers to an area of content. You can see this in the idea of relevance we talked about earlier. You can look at your competition and how they make use of the idea of niche.
Backlinking is the task of getting links to your site from other sites. You will gain more when you make sure the sites chosen perform much better than yours.
Search Engine Algorithms is the formulae search engines rely on to determine which are the most relevant sites to show in the search results. Those formulas are tricky and complex to apply, and so you leave them to the SEO efforts, as they will know how to make them work in your favor.
PPC (pay-per-click) is an advertising method that gets used in different situations online. Its main advantage is that you pay for this marketing style once it delivers results. There are no losses as opposed to other forms of advertising.
Conversions then refers to the final stage in a marketing camping, where the client listen to all you have to say, then proceeds to answer your call to action by buying what you are selling. This is a sign of success for any marketing campaign. This site shall have guidance to help you learn more about getting the right conversions.
You will then hear of short tail keywords, which have only one or two words, as well as long tail keywords, which are more like phrases. There is a tendency to get ranked higher every time you use long tail phrase keywords. They are more unique than what the competition is using, and specific to your offerings.
CTR (click-through rate) is the rate at which an ad or post gets clicked on. It essentially measures the popularity of the ad or post.
SERPS (search engine results pages) refers to the pages that get displayed when you use certain keywords. You need to be at the top of such pages if you expect more conversions.
When you become aware of such terms in digital marketing, navigating that world becomes much easier for you to manage. You will also see more here on how to perform effective digital marketing.