Advantages of Digital Licensing
Electronic commerce has become a core business in the Internet development. Online delivery of any digital content like music, movies and video clips is the core of E-commerce and online marketing. Over the Internet, without the existence of a clerk at the sale point is of advantage especially in selling products to consumers. It expands the business to a variety of customers and reduces the cost of operation.
Digital content can be sold, copied and resell through an agreement called license. Getting a license to use protected copyrighted material is vital. It consents any user to have an access to protected digital material. In the marketplace of digital content, the fundamental aspect has been licensing. It is a legal means wherein content owners have the right to purchase the value of their assets. As a result, contents such as traffic, revenues and market consumption can be accessed by the different content-hungry digital platforms and networks.
Digital licensing is used for some reasons: (1)it is necessary for copyright holders to protect their digital content from piracy, and (3)it provides manufacturers of digital technology their due compensation and secure assurance that their technologies are not pirated.
Moreover, here are some facts about digital licensing. First fact is that the labels and publishers are licensing separately. In the streaming approach, a digital service provider is in need of a license to cover the label’s sound recording rights but not exploit them. Thus, they need to get two license from the labels and publishers to have the music rights. Second, the streaming approach exploit not just the performing right but even the reproduction rights. With that, there is a need to get two licenses just to cover the song rights. Third fact, the deal of streaming is on its revenue share which is based on consumption share.
Yet, music, video clips and movies are not just the means for digital licensing but driver’s and plate licensing of a car and in software are applicable for digital licensing. In this era, you can book bus tickets here and many other things through digital licensing. Digital licensing does not become advantageous to the content owners but even to the consumers through having a comfy and stress-free life.
If you are a copyright owner of a work such as an article, blog and vlog posts, or a photograph, you must get a license to make money out from it by permitting others to use it. Thus, if you are a content owner of an article, blog posts or a picture, you can make money out from it by authorizing others to use it but first you must be able to get a license.
As a conclusion, making sure that the licensed content is used legally is a tedious task. It involves understanding, knowledge in explaining the terms clearly and getting a support from the upper management.